Writing content that attracts attention is half craft, half distribution. Below are practical steps used by writers who regularly get shares and comments.
- Start with a useful promise — your article’s opening must tell the reader what they’ll gain.
- Design a skimmable structure — subheads, bullets, images, and short paragraphs.
- Use a headline formula — “How to X (without Y)”, “7 mistakes that…”, or “Case study: how we…”
- Include a concrete example or checklist — readers love actionable takeaways.
- Make the first paragraph compelling and specific.
- Add an anchor CTA — invite readers to comment or subscribe.
- Repurpose: turn the post into a short thread, a checklist, or a newsletter blurb.
Quality matters, but distribution multiplies quality.